Quick Answer: Is Direct Mail Still Effective?

Does direct mail still work in 2020?

Direct mail is not dead.

People may feel that direct marketing could disappear in a digital world, but in reality that is not the case.

There are many reasons why direct mail works even in 2020.

Direct marketing is interactive and personal..

Is Direct Mail Dead?

But here’s the truth: Direct mail is NOT dead. Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing.

How do I increase my direct mail response rate?

How to Improve Your Direct Mail Response RatesTrack Every Step of Your Campaign. … Target Your Mailings Right out of the Gate. … Know Your Audience. … Choose The Right Design.

What is direct mail in advertising?

Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service or other courier service to a home or business. Some recipients refer to it as “junk mail,” because direct mail generally arrives uninvited.

What companies use direct mail?

Even in the digital age, there are many companies effectively using direct mail marketing—some far more successfully than others.Burger King. … Mead Johnson. … Tylenol. … Botanic Choice. … Google.

How much is direct mail advertising?

How Much Does Direct Mail Advertising Cost Per Piece? At the end of the day, most marketers will end up spending between $. 50 and $3.00 per piece on a direct mail campaign.

Is direct mail still effective in 2019?

The US Postal Service implemented new, slightly higher postage rates in January 2019. Even with the current postal rates, direct mail marketing provides a strong return on marketing investment. In fact, it matches the ROI of social media marketing efforts.

How often should you send direct mail?

So does this mean you should be mailing something to everyone in your target market every week? No. For most small- and mid-sized businesses, getting a new direct-mail effort out every four to six weeks is just about ideal. Any more often than that, and you’ll likely wear out your welcome.

What is a good ROI for direct mail?

Direct Mail Response Rate and ROI Typical response rates for a direct mail campaign range from about 1% to 5%. This rate varies by industry and the quality and relevance of the mailing list, as well as whether is’s a warm (have had previous interactions) or cold (no previous contact) list.

Is Direct Mail Marketing Successful?

In its response rate report, the Direct Marketing Association (DMA) analyzed Bizo and Epsilon data and found that direct mail achieves a 4.4% response rate, compared to 0.12% for email. Overall, the DMA found that direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.

What is the conversion rate for direct mail?

Direct mail household response rate is 5.1% (compared to . 6% email, .

What is the average rate of return on direct mail?

1/2 to 2 percentThe average rate of return on direct mail campaigns is generally 1/2 to 2 percent, according to JWM Business Services; in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase.

How long does EDDM take to deliver?

two daysHow long does it take for EDDM mail to be delivered? The Post Office usually takes two days for the mail to deliver with EDDM.